21 Trending Products to Sell Online in 2023


21 Trending Products to Sell Online in 2023

Selling trending products online is considered to be one of the bonafide ways to start a successful business. 

Some people say that selling trending products is not a good strategy to start an online business because everyone else is selling the same items. 

But, we’ve observed that if you ride a wave early on, there is a high chance of making enormous profits by selling trending products online. Another advantage of selling trending products is that the consumers are always willing to pay top dollar for new trending products as they like to brag about being the first to own them.

However, finding trending products to sell online can be both challenging and time-consuming, especially when you know nothing about selling a product online in the first place. 

Lucky for you, we’ve already conducted in-depth research & compiled a list of some highly trending products to sell online in 2023. 

21 Trending Products that Sell Like Hot Cakes Online in 2023

Here are some trending products that are piquing interest all over the world in 2023.



Product #1 - Air Purifiers

For the uninitiated, air purifiers help to refresh polluted indoor air which might lead to serious health issues like allergies or asthma. Besides eliminating polluted air, they also help to neutralise foul odours & improve sleep quality. 

Although air purifiers have existed for many years, their usage was quite limited until recently. Since the COVID-19 pandemic, air purifiers have become one of the trendiest products on the market. 

A recent study even suggested that air purifiers with HEPA filters can protect people from COVID-19. Because of this, the search volume for Air Purifiers has suddenly spiked in recent years according to Google Trends.


As you can see, the search volume for air purifiers reached its peak in 2020 and continues to accumulate high interest in 2022. 

Product #2 - Power Banks

Power banks are highly popular among travellers and outdoor enthusiasts because this trending product helps people charge their smartphones on the go. 

According to Google Trends, this product became popular in 2015 and its popularity will continue to sustain in 2022.


However, the market is quite competitive for power banks across the world. So, if you’re going to sell this product online, you need to find a distinctive USP in this category. 

We recommend focusing on standing apart from competitors by selling power banks that are innovative in some sense such as shape, look & feel, customisations, etc. 

Product #3 - Wireless Earphones

Ever since Apple released AirPods, they became an instant hit among digital enthusiasts. But, since everyone does not have the budget to buy Apple’s premium wireless earbuds, the demand for alternative wireless earphones rose exponentially. 

As a result, wireless earphones became one of the most sought-after products across the globe.

According to Google Trends, the search volume for wireless earphones is growing at a rapid pace, making it an ideal product to sell online. 


To start selling wireless earphones online, you can simply find suppliers with good reviews and purchase a test product to verify its sound quality, battery life, and overall reliability. 

As far as marketing is concerned, you can begin by creating short videos giving a sneak peek into the product’s capabilities. Or, you can even work with influencers who will demonstrate all the good qualities of your product among their followers.

Product #4 - Smart Home Products

Smart home products let homeowners add smart features to their homes without spending too much money. 

This category of products includes everything from smart light bulbs and security cameras to smart power outlets, door sensors, and door locks. 

The best part is that smart home products have a massive demand all over the world. 

According to an industry report, the global smart lighting market alone was worth about $12.72 billion in 2020. It is forecasted to surpass $37 billion by 2026 at a whopping 20.26% CAGR.


The best part is that smart home products have become quite affordable in recent years, making them one of the trendiest products to sell online. 

Product #5 - Athleisure

Thanks to major brands like Nike, Puma, Adidas, etc., sportswear has become quite fashionable in recent years. Because of their rise in popularity, style experts have coined a new word for this trend. — Athleisure.

Athleisure products are mainly popular for providing a perfect balance of comfort and style, which is the key reason behind their massive popularity. 

Google Trends data reveals that the search volume for Athleisure products is notably high and has been for the past several years.

Athleisure-google-trendsToday, there are several types of athleisure clothing you can consider selling online such as sports t-shirts, joggers, leggings, gym shorts, and so on.

You can start selling athleisure clothing products online by purchasing them in bulk from wholesalers and partnering with influencers on social media to promote your products.

Product #6 - Shapewear

Shapewear clothing products are generally popular among new moms. This product helps them manage post-delivery pain and helps them add a more flattering shape to any part of the body that they find unflattering.

Lately, the sales of Shapewear products have been growing at an exponential rate.

As a result, the search volume for shapewear on Google Trends has been rising steadily. 


To market shapewear products successfully online, the first thing you need to know is that it has a wide range of styles such as high-waist, low-waist, tummy-tuck, built-in bra, and so on.

Most importantly, body weight can be a sensitive topic, so be mindful when you’re promoting your shapewear products online.

Product #7 - Men’s Shoes

Men’s shoes are yet another one of the most popular, trending products to consider selling online in 2022. 

They come in many styles to cater to different tastes and preferences of people across the globe.

Google Trends shows a continuous increase in the search volume for men’s shoes over the past years.


That said, there are lots of ways to market men’s shoes online. But, the most powerful and effective way is influencer marketing on social media, especially Instagram. 

The reason for this is that Instagram has evolved incredibly in recent years, and as a result, the entire platform has become very helpful for businesses to drive sales.

Product #8 - Air Fryers

Air fryers allow people to cook hot, crispy food without extra oil or fat. The main USP of this product is its ability to cook fried foods with little to no oil. 

As people are becoming increasingly health conscious, they are more mindful about the food they eat and how they cook it. This led air fryers to become one of the trending products in 2022. 

As per Google Trends data, the search volume for air fryers has increased significantly over the past recent years.


As you can see, air fryers’ popularity reached its highest peak in 2020 and it remained consistently high even in 2022.

If your target audience comprises health and fitness enthusiasts, you must definitely consider selling air fryers online.

Product #9 - Phone Cases

Phone cases are one of the rare yet evergreen trending products of all time. They help to protect your phone from damage caused by crashes. 

Since 2009, phone cases are growing continuously in popularity with no signs of slowing down in the future. 

Google Trends data also shows that phone cases are witnessing a steep rise in popularity all over the world.


The best part about phone cases is that there are always new styles constantly emerging because smartphone companies regularly release new handsets.

That said, if you’re looking for a steady & constantly trending product, you should definitely consider selling phone cases online.

Product #10 - Phone Tripods

Nowadays, Vlogging (video blogging) has become extremely popular all around the world. One might even argue that vlogging is a gold mine right now. 

Many people start their vlogging journey as a hobby, while others do it to make a living out of it. 

Unfortunately, not every new vlogger can afford a high-quality, advanced vlogging camera. And that’s exactly why phone tripods emerged in the market.

And as per Google Trends, the demand for phone tripods is through the roof since they appeared on the market.


In a nutshell, phone tripods are an absolute must-have for new vloggers, which is why we highly recommend you consider selling them online.

Product #11 - Bluetooth Speakers

People these days have become significantly gadget-savvy and so selling a trending product from this category is a sure shot to online business success.

Bluetooth speakers, for instance, have evolved a lot in the past few years with hundreds of companies now manufacturing better, higher quality, and more reliable products with the latest Bluetooth 5.0 technology.

Google Trends shows that the demand for Bluetooth Speakers shot up in 2016 and has remained relatively high in 2022.

Bluetooth-Speakers-google-trendsThe good news is that as more and more companies are entering this market with innovative & advanced Bluetooth speakers, this trend will continue to rise for many years to come.

Product #12 - Smartwatches

Smartwatches are affordable gadgets that provide a plethora of functions such as heart rate monitoring, an alarm clock, pedometers, and so much more.

If your primary target audience is gadget-savvy consumers, we would definitely recommend you pay attention to smartwatches.

The popularity of smartwatches is growing rapidly especially because they have become quite affordable for middle-class people.

Google Trends, for example, shows a phenomenal search volume growth for smartwatches.

Smartwatches-google-trendsAs you can clearly see, the number of consumers interested in smartwatches has mushroomed over the last 5 years. 

Product #13 - Portable Blenders

Portable blenders help people to mix/blend to prepare healthy smoothies and protein shakes. This makes portable blenders a perfect trending product for fitness enthusiasts. 

After COVID-19 Pandemic, the trend to stay fit has become quite mainstream across the globe. 

Google Trends reveals that the popularity of portable blenders rose multifold at the beginning of the coronavirus pandemic. 

Portable-Blenders-google-trendsAnd as you can see from the chart above, the popularity of this trending product has remained relatively high in 2022. 

Product #14 - Car Phone Holders

Car phone holders have become an essential car accessory all over the world. They have been in the market for years now and they’ve sustained good popularity among consumers.  

Google Trends data also shows us that car phone holders have always been in high demand ever since the introduction of smartphones, and they will remain that way for many more years to come.


If you’re looking for evergreen, trending products to sell online, car phone holders should definitely be on top of your list. 

Product #15 - Portable Car Vacuum Cleaners

People often complain that keeping their cars clean is quite expensive. But, thanks to the arrival of portable car vacuum cleaners, car cleaning has become extremely affordable.

For the uninitiated, portable car vacuum cleaners are small, handheld electronic devices that help to clean trash inside the car. They’ve proven to be quite effective for picking up crumbs from hard-to-reach areas in a car.

On Google Trends, the search volume for portable car vacuum cleaners is flourishing in the past few years.


However, the demand for car vacuum cleaners rose especially during the COVID-19 Pandemic which forced people to avoid human interaction as much as possible. 

So, instead of going to car washing stations, people have become accustomed to the habit of using portable car vacuum cleaners to clean cars on their own.

Product #16 - Custom Keyboard Kits

The mechanical custom keyboard has recently witnessed a steep rise in interest. 

Custom keyboard kits let people assemble their own personalised mechanical keyboards using included parts. 

This product is extremely popular among online gamers all over the world.

Google Trends also shows that the search volume for Custom Keyboard Kits has gained quite a momentum in popularity. 

Custom-Keyboard-Kits-google-trendsIf you’re seriously interested in selling custom keyboard kits online, prioritise quality parts above everything. 

Additionally, create high-quality videos that show how to build your keyboards from scratch and show off how its typing sound is better than competitors’ products.

Product #17 - Matcha Tea

Matcha Tea is a powder of specially grown & processed green tea leaves. Matcha Tea is brewing lots of online sales for businesses worldwide of late.

While Matcha Tea is majorly consumed in East Asia, over the years, its popularity has increased its consumption across the globe.

Google Trends data shows a fall in the search volume for Matcha Tea in the last 12 months.

Matcha-Tea-google-trendsHowever, the market statistics tell a different story. As per research, the matcha tea market is forecasted to grow at a CAGR of 9.4% between 2021-31. 

Statista also revealed that the overall tea industry is expected to reach $229 million by the end of 2022. 

So, if you’re wondering if Matcha Tea is worth selling online, the answer is a resounding YES!

Product #18 - GPS Navigation Systems

Despite the rise of Apple & Google Maps, many cars around the world still lack an integrated GPS system. 

Put another way, GPS navigation systems are still in good demand and Google Trends data proves it.

GPS-Navigation-Systems-google-trendsNot only that, according to a forecast report, the worldwide Car GPS market is expected to surpass $32 million by 2026. 

The same report also revealed that this particular product is in especially high demand among drivers in India, Australia, Canada, and the U.S.

Product #19 - Sports Bottles

Sports bottles have always been in strong demand because people not only carry them to the gym or yoga sessions but also for work, walking, and more.


Google Trends also shows that the search volume for Sports Bottle is going up constantly. 

In fact, this is the primary reason online businesses add this product to their stores.

Product #20 - Barrettes

Barrettes are back in fashion, thanks to celebrities like Kendall Jenner & Ariana Grande who use them to jazz up their hairstyles for events.

Google Trends also clearly shows that barrettes are trending with the search volume rising consistently in the past few years.

Barrettes-google-trendsThe best way to promote barrettes is via influencers. For instance, you can partner with fashion influencers on social media who will review your product and share their experience with their followers. This can drastically increase attention to your product in a short period.

Product #21 - Hiking Boots

Hiking boots are footwear that is specially designed to protect your feet and ankle during outdoor activities such as hiking. 

Post-Coronavirus Pandemic, more and more people are now heading outdoors to walk, run, and hike, which is the primary reason hiking boots have become a trending product all over the world.

Google Trends data also show a positive upward trend for the search volume of hiking boots.

Hiking-Boots-google-trendsTo promote this product, we recommend reaching out to hiking enthusiasts & communities to get maximum exposure and sales.

Now It’s Your Turn!

With that, we are finally done exploring the 21 most trending products to sell online in 2022. 

However, choosing the right trending products to sell online is just a small part of any eCommerce store. 

You also need to build a beautiful online store and take care of product sourcing, marketing, and eCommerce fulfilment to succeed in your endeavours.

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