PACK & SEND Scores 5 Star Franchise Rating


PACK & SEND Scores 5 Star Franchise Rating


Australia’ leading parcel and freight reseller PACK & SEND has achieved another impressive milestone, being awarded a 5-star rating under the Australian Franchise Rating Scale.

PACK & SEND awarded 5 star Franchise rating

The independent rating assessment was conducted by respected franchise and information specialist FRANdata who introduced the objective rating system in Australia early this year, following a successful US initiative.

Under the rating scale, franchise businesses are measured on seven key performance criteria. These include; franchisee financial performance, satisfaction, engagement, franchisor training and support, and compliance. The performance outcome metric is a graduated star rating scale (with five being the highest).

Darryn McAuliffe, CEO of FRANdata, said the review team was particularly impressed with PACK & SEND’s range of support and transparency to franchisees, particularly with its recent investment in technology innovations.

“Franchisor support is of great importance to potential franchisees, and in an increasingly digital world there is no doubt that technological innovation is both important for franchisees winning more customers and also equipping the Franchisor to provide optimal levels of franchisee support” said McAuliffe.

“PACK & SEND also has very strong stability which gives it the capacity to reinvest in its franchise business system. This is not only attractive to prospective franchisees, but also to Lenders, making it easier for franchisees to obtain financing” said McAuliffe.

CEO and Founder of PACK & SEND Michael Paul said it’s very pleasing to have its ongoing investment in franchise support recognised by the evaluation of an independent party. “The 5 star rating reflects the support and transparency the business is delivering to our franchisees” said Paul.  “As an example, we’ve invested over $5 million in new technology initiatives. There is no other parcel shop retail network in the world that has the depth of technology available to its customers and franchisees” Paul said.  

Paul said PACK & SEND had very much become a technology driven enterprise. “We operate a technology business within our operations to develop and support innovative and scalable proprietary technology products so as to provide our franchisees with ecommerce customer solutions, increased sales opportunities, increased productivity and also provide real time data analytics on their business operations”.  

PACK & SEND joins a select few other leading franchise brands who have achieved a 5 star rating, including Quest Apartment Hotels, Tabcorp’s brands and Poolwerx. More information on FRANdata’s objective rating system can be found at

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