eCommerce Christmas Marketing Checklist


eCommerce Christmas Marketing Checklist


Australian Online spending during the period saw total spending on e-commerce pre-Christmas of $3.1 billion* in 2015.

2016 is set to be even bigger so you need to be ready early.

- Holiday Seasons Accounts for 20% of annual sales.
- 40% of customers do Christmas shopping online.
- 53% of customers use a smart phone and tablet to do Christmas shopping.

1 - Work out your Christmas Marketing Budget early by the end of October it should be 100% ready.

2 - Start planning and doing keyword research early to find out what is converting for Christmas using tools such as Google Keyword Tool and SEM Rush.

3 - Ensure you have Christmas focused blog content ready.

- Gift Guides for 2016
- Holiday Guides
- Holiday promotion offers.
- Best Christmas deals for 2016.

4 - Ensure you have Christmas themed Email Marketing material.

- Send out reminder to shoppers for last day to make orders by to ensure it gets delivered by Christmas.

- "12 days of Christmas" sale item each day.

5 - Redirect any prior year campaign URLS to your new URL for example
2014, 2015 Christmas URLs should be redirected to your 2016 campaign.

6 - Ensure you have customized and communication on social media to your customers. 67% of consumers have purchased a gift they saw on social media.

7 - Prepare your Christmas PPC Ads campaigns.

- Ensure you use Christmas messaging.
- Ensure you have Christmas deals ready.
- Ensure you offer Free-Shipping offers.

8 - Create your Christmas images online for social media, display network.

9 - Review what your competitors did last Christmas. 

10 - Add a Christmas themed layout to your company website.

11. Ensure your website hosting can scale with additional customers.
52% of customers think that customer loading time is an important factor with online shopping during Christmas.

12 - Ensure you have a preferred delivery partner for Christmas who can scale for your eCommerce business Pack & Send is a trusted partner.

Bonus - Don’t forget about marketing for Boxing Day & Post-Christmas.


Sources –

Christmas retail spending exceeds expectations - Inside Retail Australia

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